Dark Hollow Productions presents the UpSpell System

Welcome to the future of Retail Entertainment!

The UpSpell System is a complete lighting and sound system designed to transform any space or transaction into an immersive experience. Housed inside a weather-rated enclosure, the press of a hidden trigger activates a dazzling DMX lightshow synchronized with MP3 quality sound to create an unforgettable guest interaction. From spine-tingling Halloween spells, to merry Christmas magic, even tropical island tiki vibes, bring a touch of enchantment to your food and beverage, merch/retail space, escape room, or even haunted house with one of our 80+ custom programmed routines. Don’t see one that fits your vibe, or want to have a special show that is unique to your venue? Contact us and let our wizards craft a special incantation just for you.

UpSpell Base Model: $999

WHAT'S INCLUDED:

UpSpell Base System
UpSpell Base System, contained within an IP67 rated enclosure

3x IP-65 rated RGB LED Barrel Spotlights
3x IP-65 rated RGB LED Barrel Spotlights

MP3 quality AUX output port

illuminated FX Sigil
Your choice of illuminated FX Sigil or 15’ of LED RGB Strip Light
(FX Sigil available in Spell Book, Summoning Circle, and Enchanted Crate variants)

15’ of weather rated cable per light
15’ of weather rated cable per light, with easy to fasten weatherproof snap connections

3-Input Trigger box with your choice of triggers
3-Input Trigger box with your choice of triggers
Choose between easy to use/mount push button, or a durable, metal foot pedal

Choose one ambient show loop and 3 Spells (shows)


Additional shows are available for purchase, take a look inside our Grimoire to see!

UpSpell Pro Model: $1999

WHAT'S INCLUDED:

UpSpell Pro System
UpSpell Pro System, contained within an IP67 rated enclosure

5x IP-65 rated RGB LED Barrel Spotlights
5x IP-65 rated RGB LED Barrel Spotlights

MP3 quality AUX output port

illuminated FX Sigil
Illuminated FX Sigil
(FX Sigil available in Spell Book, Summoning Circle, and Enchanted Crate variants)

15’ of weather rated cable per light
15’ of weather rated cable per light, with easy to fasten weatherproof snap connections

8-Input Trigger box with your choice of triggers
8-Input Trigger Push Box

2x 10’ of LED RGB Strip Lights
2x 10’ of LED RGB Strip Lights

Plus XLR out for added effects such as fog, haze, snow or even more DMX lights!


Choose one ambient show loop and 8 Spells (shows)


Additional shows are available for purchase, take a look inside our Grimoire to see!

Benefits of the UpSpell:

  • Easy to Use: We’ve done the work for you! All the programming, wiring, everything has been road tested and is ready for you to simply screw the lights in, plug the unit in, plug in your speakers, and start making magic!
  • Customer Engagement: With an UpSpell show you can turn what would otherwise be a lost moment into another opportunity to immerse guests in the world of your story!
  • A Whole New Experience: Retail spaces fitted with an UpSpell can quickly become attractions all on their own, offering yet another experience to market, be it a newly built space, or revitalization of something existing.
  • Repeat Business: With multiple shows, guests are incentivized to come back again and again to try and see all of the routines. Through our own experience we have even had guests come year after year, our drinks and magic having become a family tradition!
  • Free Marketing: Let your audience be your free marketing team! Boost your brand recognition and visibility by allowing guests to film the experience and post to social media, when the fun, visual impact of the show routines can attract a whole new audience.
  • The Investment That Pays For Itself: Rather than spending money on something passive, investing in an UpSpell brings tangible profits from the moment you plug it in. The press of a button costs you nothing, but the impact on guests is priceless!
  • Weather Resistant: The UpSpell system is protected by an IP67 rated enclosure. All the included light fixtures and cords are IP65 rated as well so you can safely operate in outdoor situations.

Use Cases:

  • Food & Beverage Booths
  • Speciality Bars
  • Merchandise Stores
  • Photo Opportunities
  • Scene Enhancers
  • Perfect for Haunted Attractions, Escape Rooms, Bars, Theme Parks, and Interactive Entertainment Venues
Click Here to Order Now!

See It In Action


Custom Setup Options

Interested in bringing a little extra magic to your show? Let us craft a custom show setup for you! Our wizards can add additional DMX fixtures, create custom cable runs, integrate fog and other atmospheric FX, trigger options, and beyond! Our sorcerers are standing by, reach out today: [email protected].